Google Analytics for Beginners Assessment 3

  1. What setting must be enabled to view data in Demographics and Interests Reports?
  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics
  1. What report would best help identify potential browser issues with website traffic?
  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report
  1. What report shows what mobile devices were used to view a website?
  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”
  1. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name
  1. Which “sources” are available in Google Analytics?
  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

** Traffic source dimensions**

Source: Every referral to a web site has an origin, or source. Possible > sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

Keyword: When SSL search is employed, Keyword will have the value (not provided).

Campaign is the name of the referring Google Ads campaign or a custom campaign that you have created.

Content identifies a specific link or content item in a custom campaign.
For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective.

Ref: https://support.google.com/analytics/answer/1033173?hl=en

  1. Which “mediums” are available in Google Analytics?
  • organic
  • cpc
  • mail.google.com
  • referral
  1. Which "channels" are available in the default Channels report?
  • Organic Search
  • Device
  • Display
  • Direct
  1. What report can show how particular sections of website content performed?
  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events
  1. What report lists the website pages where users first arrived?
  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages
  1. What report should be used to check if users are leaving from important pages on your website?
  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events