Google Analytics for Beginners Assessment 3

  1. What setting must be enabled to view data in Demographics and Interests Reports?
  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics
  1. What report would best help identify potential browser issues with website traffic?
  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report
  1. What report shows what mobile devices were used to view a website?
  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”
  1. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name
  1. Which “sources” are available in Google Analytics?
  • Email
  • Google
  • (direct)

** Traffic source dimensions**

Source: Every referral to a web site has an origin, or source. Possible > sources include: “google” (the name of a search engine), “” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

Keyword: When SSL search is employed, Keyword will have the value (not provided).

Campaign is the name of the referring Google Ads campaign or a custom campaign that you have created.

Content identifies a specific link or content item in a custom campaign.
For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective.


  1. Which “mediums” are available in Google Analytics?
  • organic
  • cpc
  • referral
  1. Which "channels" are available in the default Channels report?
  • Organic Search
  • Device
  • Display
  • Direct
  1. What report can show how particular sections of website content performed?
  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events
  1. What report lists the website pages where users first arrived?
  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages
  1. What report should be used to check if users are leaving from important pages on your website?
  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events