Google Analytics for Beginners Assessment 1

  1. Using tracking code, Google Analytics can report on data from which systems?
  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet
  1. To collect data using Google Analytics, which steps must be completed?
  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app
  1. The Analytics tracking code can collect which of the following?
  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system
  1. When will Google Analytics end a session by default?
  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day
  1. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
  • True
  • False
  1. Which represents the hierarchical structure of a Google Analytics account from top to bottom?
  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View
  1. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
  • User
  • Property
  • View
  • Product
  1. To locate a property's Analytics tracking code, which sequence of steps should be followed?
  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code
  1. To use Analytics to collect website data, what must be added to the website page HTML?
  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button
  1. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
  • Immediately after the opening < head > tag of your website/
  • Immediately before the closing < /head > tag of your website
  • Immediately after the opening < body > tag of your website
  • Immediately before the closing < /body > tag of your website)

Note: 答案跟 google AdSense Help 中似乎有点不同,不确定是否属于同一设置


  1. When a new view is created, what data will be included?
  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data
  1. A deleted view can be recovered by account administrators within how many days?
  • 35
  • 65
  • 95
  • 125
  1. What are the options for filtering data in Google Analytics?
  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above
  1. Why is it important to keep one unfiltered view when using filters with Google Analytics?
  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view
  1. In which order does Google Analytics filter data?
  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order
  1. When a filter is applied to a view, what data is affected?
  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view